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Someone asks what you do. You say "I'm a life coach" and they're like "oh....cool." Or you say "I help women step into their most empowered, aligned self" and they think "what the hell does that even mean?" Then you go home and google "how to find my niche" for the ninth time.
You don't need niche clarity (yet...), you need to start with one sentence that makes it crystal clear who you help and how, so potential clients get it the first time they hear it.
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