I HELP ONLINE COACHES MAKE MORE MONEY
Nobody told you coaching was also a sales job, a marketing job, a content creation job and a tech job. Whether you haven’t charged a dollar yet or you have clients and still can’t predict next month's income, you're in the right place.
You know how to get a person a legit transformation in their life.
Certified or not, you have the proof...the friend who changed, the stranger who wrote "I needed this today." Nobody taught you the skill of turning that into a business.
That's my part.
IMPORTANT: Everyone I work with sells to regular humans with a real problem. Business coaches who coach other business coaches, keep scrolling, this isn't for you.
The "I help" sentence that makes sense to actual humans.
Someone asks what you do. You say "I'm a life coach" and they're like "oh....cool." Or you say "I help women step into their most empowered, aligned self" and they think "what the hell does that even mean?" Then you go home and google "how to find my niche" for the ninth time.
You don't need niche clarity (yet...), you need to start with one sentence that makes it crystal clear who you help and how, so potential clients get it the first time they hear it. Five minutes. Three blanks. Three tests.
hey...I'm Vicki.
Twenty years in sales. Syracuse communications degree, then corporate...textbooks, publishing, pharma, and yes, Enterprise Rent-a-Car™. In 2014 I started selling wellness products through my Facebook page on the side. Two years later the side thing was paying almost triple my salary, so I left.
Since then I've sold online every single day. Network marketing, courses, digital products, coaching. Over two million dollars of it. 2,000+ students.
And in 2023 I was running a course business doing $150,000 a month and walked away from it on principle. Overnight, $150,000 became just shy of $20,000. I rebuilt it with honest marketing and I'd do it again. (The whole story is on the podcast if you want it.)
Now I work with coaches. Here's why.
Coaching is a sales job. And people hate that news. Whether you got certified or you're just the person everyone calls when their life falls apart, a stranger has to say yes and hand you money, regularly, for any of it to be a business. That part is a skill. I've done it for twenty years, and it's learnable.
I'm also the backend person. Your offer, the words for the DM, the follow-up that goes out while you sleep, the funnel, the emails, and an AI that writes like you because it knows who your clients are. Instagram is where people find you. I handle what happens after.
And if you hate Instagram...fair. Clients still have to come from somewhere, and the part after they show up is the same no matter where they came from.
Let's work togetherThings I will die on a hill for
COACHING IS A SALES JOB. THERE'S NO AVOIDING THAT.
You know how to get someone a result. Certified or not, that's the part you're good at. Nobody taught you how to get a stranger to say yes and pay you for it. That's why most people who are great at this never make rent from it. The good news is it's a skill, and skills can be taught. I spent twenty years in sales before I ever sold a thing online. This is the part I'm actually good at.
Most people are very busy fixing a problem that doesn't exist.
You spend four hours on a reel. Meanwhile three people said "tell me more" last week and never heard back from you. Find the actual hole before you fix anything. Half the fixing I do is deleting things.
Fix what you already built before you build one more thing.
You have a $27 thing, a $97 thing, a 1:1 nobody's bought at full price, and a group you keep "building." None of them leads to the next. Pick one, make it sell, then we talk about the next one. Haven't built anything yet? Build one thing. You don't need a website, a logo, a perfect niche, or a better word than "coach" to sign your first client.
Boring is the goal.
A Story series you run every six weeks because it works. Follow-up that goes out without you. A month you can predict. An inbox that isn't a help desk. If your business needs you to feel motivated to make money, it's a hobby. Relaxed means not thinking about your business at 3pm on a Wednesday.
If you have to max out a card to buy it, don't buy it.
That includes mine. The last coach you paid went on a card and handed you a 90-day plan you could've written yourself. Nobody here will promise you a number. If the money isn't there yet, the Business Brain is free and the podcast is free. Start there.
Before you ask: no, this isn't coaches coaching coaches who coach coaches to be coaches
Everyone in these rooms sells to regular people with a real problem in their life. Parenting, careers, divorce, sobriety, strength, confidence, money habits, whatever your lane is. Zee Slingsby and I run both rooms, and we've sold to actual humans since 2014. If your buyer is another coach, I'm not your person.
People start in the first room and end up in the second.
The Accelerator
You've been coaching people for free for a while now. Your friend's sister. The woman from the gym. Somebody in a Facebook group at 11pm. They got better. And then one of them goes "wait...do you do this for real? Like, can I pay you?" and you freeze.
Because no. Not yet. You don't have a price or a page to send her. You have a Notes app.
Twelve weeks. Live, every week, with me and Zee. We build the one offer. You pick a price. You get a page. You get the words for when someone says "tell me more"...and the words for when she goes quiet after.
The tech gets set up on the call, with us watching. All of it, included. Nobody's sending you a video and going "good luck."
Rich & Relaxed™
You've sold at least one of your offers...once. You have clients...three, maybe eleven. Every sale needs a conversation first. You post every day and it doesn't make a difference. You've paid a business coach and came out poorer.
Hot seats on your actual business. Tech and AI implementation calls where we build the thing together, on the call. Monthly workshops with Zee. A room of coaches who sell what you sell.
Not a coach? If you're selling digital products or affiliate links and haven't made your first sale yet, I built Income for Rookies for you. Start here →
People who let me poke at their business
Real clients, in their own words.
Within one week of completing the program,
I closed $10,000 in business."
"She brought clarity where I had confusion, strategy where I had ideas, and execution where I had hesitation."
She gave me a specific plan for altering my offer suite. Within 24 hours
I sold out my coaching calls."
"She brought to light issues that I couldn't see from the inside as a solopreneur."
I paid a copywriter $750 for a test article. Pedantic, barely informative, void of any wit. Then I met Vicki. We spent 3 or 4 sessions training my AI to sound like me.
Vicki (and AI): delivered. Over-delivered."
"I now ask AI to write my blogs and I'm snickering at the references and side-eye comments. Who knew? Vicki did, that's who."
I always leave our calls
feeling better than when we started."
It is refreshing to talk to someone who can
get it very easily."
"And I don't find that a lot."
I trust you
way more than me."
"I want to follow your instincts, not mine, and I mean that, genuinely."
You say what people
don't want to say."
"You become the voice for everybody else."
No fluff, no coddling, just direct, no-BS coaching.
She connects dots I didn't even know needed connecting."
"I stopped waiting for the perfect moment and started showing up now."
All your recommendations were spot on, and you were
so good at seeing what I wasn't able to see."
"I came out of our three sessions with a much clearer foundation."
She is a straight-shooter, sans the BS and the sterile niceties...
and I f*cking love it!"
"She gave me a crystal clear strategy for moving my digital business forward in the next 60 days."
She doesn't just teach strategy;
she teaches you how to think like a business owner."
"I wouldn't be where I am today without her mentorship and support over the past year and a half."
If you need someone to light a fire under your ass,
Vicki Pollack is your person."
"She sees through the excuses I don't even realize I'm making and redirects me fast."
Educational content but make it friendly, non-condescending and emotively real. With wit! And actual stories from my life!
ARE YOU FREAKING KIDDING ME."
"Heck-to-the-Yes on this decision. Doubling down, here."
Vicki has an exceptional gift for getting to the heart of the matter...
just the lighthouse to illuminate your way."
"A genuine soul, whose integrity is apparent in her mentorship and community building."
Beyond the Bullsh*t
real talk for digital entrepreneurs
Every week I talk about what actually happens inside real online businesses. What sold and what didn't. What I'd delete if it were mine. Susan from Nebraska shows up more than she should.
Listen to the podcast
