The Rookie Course

A 6 step approach to creating a digital  business from scratch

You've got a skill & don't know how to leverage it or monetize it.
OR
You have zero skills and are trying to enter the world of online business.
Either way...I got you.

That’s where The Rookie course comes in. Glad you’re here.

Does this sound like you?

You want to go from scrolling social media to learning how to create an online business without the fluff, without the bullsh*t “life-changing” marketing schemes. You’re tired of seeing “scammy” online marketers promote “passive revenue” that “makes money while you sleep”.
You want something REAL. Something that’s AUTHENTIC. Something that's SUSTAINABLE.
You want to have your own online business that you can build from the ground up. But you have no idea where to start because, well…you’re a rookie.

Don’t worry - that’s where THE ROOKIE comes in.

The Rookie Course

Welcome to

If you want to enter the digital space, you have skills to learn. But that’s what this course is for - to teach you, the average human, the foundation of what you need to know to begin to build that digital business you're seeing everyone else doing and you keep thinking "...but how?!" 

Glad you're here.

OK, HERE'S THE DEAL...

With The Rookie Course, you’ll learn:

Want to know the how to's? Listen up:

A 6 step approach to creating a digital business from scratch without having to become like, an influencer or whatever ::insert eyeroll here::

Step #6: RINSE AND REPEAT...BUT THIS TIME BETTER

Being a forever student will help the digital novice go from “wtf is a reel?” to “Ah this email campaign just nailed messaging to my target audience and I just closed sales!” Trust me on this one.

Step #4: Filling the gap

You’re going to take all the market research you learned in step 3 and connect the two dots for them between where they are today and where they ultimately want to be in regards to the category of business you’re in. The way you connect the dots is by providing them products and services along the way that will help them solve the problems you know they have. 

STEP #5: GETTING THE WORD OUT

Digital marketing is so….now. If you’re not using your smart phone to get the word out, then wtf are you even doing? Dropping a newspaper by stork? Learn how to use the internet to get the word out about this awesome little ecosystem you’ve built.

Step #3: RESEARCH YOUR MARKET LIKE CRAZY

Those human beings above all have problems that you can help them solve. Market research helps you, the business creator, know what those people are thinking about, what problems they are having, what is their ultimate dream outcome, what do they think about when they go to bed at night…

Step #1: Choosing your business CATEGORY

Everyone needs a business category. Think the actual thing your business will be about…health? Wellness? Fitness? Gardening? Sewing? DIYing?...

Step #2: CHOOSING YOUR AUDIENCE

There are actual human beings in that category that you are going to want to hone in on. You can’t be talking about your skincare business to a bunch of skinless people who only care about like, fire breathing. 

What’s in The Rookie Course?

  • How to start a beginner online business from scratch
  • Social monetizer: The mindset of it all
  • Glossary of Commonly used terms

Welcome to The Rookie Course

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  • Choosing a category you want to create your business in
  • Don't know your topic? Let's backdoor our way into it
  • Most popular categories to check out

Step #1: Choosing your Category

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  • Who do you want to talk to? Who will care about what you have to say?
  • Let's create a hologram

Step #2: Choosing your Audience

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  • What is market research?
  • How to actually do it
  • How to use the data from it to shape your business

Step #3: Do market research to find out wtf those people need

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  • Filling a gap product by product
  • What is a digital product and how does it fit into your business?
  • Creating Your Product (Canva)
  • Affiliate Marketing: Finding other products to solve their problems
  • Listing your products for sale on Stan Store

Step #4: Filling the gap

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  • Digital Marketing: What is it and how can you do it effectively?
  • Branding: What it is, how to create it and why it's EVERYTHING.
  • Effective marketing
  • Building an email list with Stan Store
  • Instagram Training
  • Social Media do's and dont's
  • Compliant marketing Guidelines

Step #5: Getting the word out about your business

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  • Learning from Mistakes and Scaling Up
  • Being a forever student

Step #6: Commit to getting better & clearer at steps 1-5

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The individual experiences outlined herein may not represent the typical experience. Background, education, effort, and application all impact results. The information shared here is for example purposes only and is not intended to create a guarantee. Your results will vary. 

Vicki

Vicki graduated from college with a degree in communications. She’s been working in sales for the last 20 years and found network marketing 10 years ago. She built a large organization in that industry and became wildly successful. After 10 years inside of that company, Vicki branched off into the digital product world and has never looked back. She's created a voice of authority in the digital marketing/digital business space and she's filled with purpose and passion for it not only to build her own business, but to show people what truly monetizing the internet looks like without having to be a mega influencer, a super model or a scam artist. 

“This isn’t some “life-changing” course to “easy passive revenue”. Frankly, those kinds of terms make me want to throw up. This is the no b.s. course that will give the digital novice the foundation they need to learn how to even start to build an online based business so they can start to use their social media in a way that’s super unique to them.

If you’re ready to do the work to have the tools to start your own business, then you’re in the right place.”


Vicki will give you the tools to create & grow an online income without the fluff and in the simplest terms.

Vicki Pollack

Your Mentor

The Rookie Course Price

$99 one-time payment

A mentorship with weekly live Office hours with Vicki, training by other coaches, and connection to other digital entrepreneurs.

Bonus! $100 off The Digital Disruptors MembershiP so your fee is $49.

Teaching you the foundational skills to start a business digitally.

6 step approach to digital entrepreneurship

What’s Included:

– Vicki

For the love of God, please stop believing those "make money quick" online schemes. You have to learn the skills and tools (and put in the work) to authentically create a solid foundation. (And even then, it's not guaranteed!)

That’s what this course teaches you..the beginning.

Don’t buy something else that sells you magic in a bottle only to find out it’s all fluff and no actionable resources.

Get real help to build your business muscle. Trust me on this one.

See ya soon,

If you want to scratch that entrepreneurial itch you've got, you have skills to learn.

F*ck average. You want epic. I know.

Can I be an affiliate for this if I love it?

Yes! Vicki values education above all else, so the affiliate program has guidelines around it that you’ll learn about in the course. There will be a 50% affiliate commission to those who choose to spread the rookie word.

What if I already have an online business?

If you’re already earning an income with an online business but want to grow it, then check out The Be Better Collection™. If you’ve just started a business and you’re not seeing success yet because you're still lost on how to actually do this, then The Rookie Course is right for you.

For more questions, check out my FAQs catalog.

How do I know if The Rookie Course is right for me?

If you're a total digital novice…
You want to figure out how to create an income online and you need a structure to start with (For example, "Step 1, do this..." etc) then this is the right course for you. It's fluff free and to the point...just like Vicki.

Do you offer payment plans?

No. This is a 1 time payment.

Frequently Asked Questions